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Today on the podcast, Allan Dib joins Bradley again to share about Lean Marketing, his latest book. You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There’s a better way.

The lean movement has transformed manufacturing and is now revolutionizing marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.

Allan is a serial entrepreneur, rebellious marketer, technology expert, and author of the international bestseller, The 1-Page Marketing Plan. He has started, grown and successfully exited multiple businesses in various industries.

His last business was in the hyper-competitive telecommunications industry. It went from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies – earning a spot in the coveted BRW Fast 100 list.

 Allan is passionate about helping businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. As a highly sought-after business coach, consultant and public speaker, he frequently shares his proven strategies and cutting-edge tactics with people all over the world.

Copies of Lean Marketing can be ordered here:

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