Google Ads Management for Insurance Agents
Most Google Ads Don’t Generate New Business. Yours Should.
We help insurance agents get qualified calls and quote-ready leads from Google Ads with industry-specific campaigns built around how people actually search for insurance.
The Problem
Most agencies count a service call and a new policy as the same win.
You have probably seen it. The monthly report shows 60 calls. Looks great on paper.
But when you trace them back, half are existing customers asking billing questions. A dozen are wrong numbers or spam. Maybe 8 are actually quote opportunities.
A generic agency does not know the difference, and more importantly, their campaigns are not built to filter for it. They are optimizing for call volume, not new business.
That is the gap. And it compounds every month the wrong campaign runs.
A Typical "Successful" Month
calls reported by a generic agency
Only ~13% of those calls were actual new-business opportunities.
Why We're Different
We Specialize in Insurance Marketing.
We have built our entire Google Ads practice around one question: what actually drives new policies for insurance agents? The answer is not more clicks. It is qualified calls and lead forms, all tracked back to real cost-per-opportunity.
We know how buyers search for coverage. We know which keywords attract quote intent versus service traffic. And we know how to build campaigns that filter out the noise so your budget goes toward new business, not tire-kickers or spam clicks.
I had a fantastic experience working with Club Capital, especially with Cody. He was knowledgeable, responsive, and truly helped get my business noticed on Google.TFTaylor Forsberg
Insurance Agent – CT
The marketing gurus, Tom, Chris, and Cody have all been helpful in maximizing my campaign results. They are always responsive and ready to help me anytime I have ideas or concerns.RCRobin Covington
Insurance Agent – MS
I appreciate the hard work the Club Capital team continues to do as far as my marketing. I have seen the results already!HTHeather Trudeau
Insurance Agent – VT
Great Company! I have been working with Cody on the marketing side, and everything has been wonderful!RLRobert LaPeter
Insurance Agent – FL
How It Works
Three Steps to Qualified Calls
Strategy Call
We learn your market, your goals, and what success actually looks like for your agency. No templates. No assumptions.
Campaign Build
We build Performance Max and search campaigns around high-intent, insurance-specific keywords optimized for calls over 2 minutes, lead forms, and quote-driven activity.
Clear Reporting
Every month you see exactly what your ads produced: call volume, lead forms, cost per qualified opportunity. No vanity metrics. No guessing.
Built To Fit Your Strategy
Not Every Agent Should Run the Same Campaign.
The right approach depends on your market, your goals, and how aggressively you want to grow. We help every client find the right fit and build the Google Ads lead generation system they need to compete.
What's Included
- Dedicated Campaign Manager
- Performance Max + Search Campaigns
- Conversion & Call Tracking Setup
- Monthly Reporting & Review
- Keyword Management & Audits
- Ad Copy & Creative Testing
The Cost of Waiting
Every Month Without the Right Strategy Is Wasted Ad Spend.
Underperforming campaigns do not just miss opportunities. They train Google’s algorithm to find the wrong customers. The longer a bad campaign runs, the harder it is to fix.
Agencies that get this right generate consistent new business from paid search. Agencies that do not keep paying for service calls and unqualified traffic with no clear path forward.
The difference is almost always expertise, not budget.
What You Get With Club Capital
Built For Insurance. Measured By Results.
Industry Expertise
We specialize in insurance marketing. We know the difference between a service call and new business, and we build every campaign around driving the latter.
Real Accountability
We track calls by duration, lead forms by source, and cost by qualified opportunity. You will always know where your budget is going and what it is producing.
Integrated With Your Business
Insurance agents are our core focus, and our marketing is integrated with your accounting and operations. That depth shows in every campaign and at your bottom line.
Not Sure If Your Ads Are Actually Generating New Business?
Let us find out. A 15-minute strategy call is all it takes to see where your current campaigns stand and what a better approach could produce.
Club Capital’s 100% Money Back Guarantee
You will see a positive return on your Google Ads investment in 3 months, or our management fee is free.