If you’ve been following our podcasts for a while now, you might have heard us mention the name Michael Hyatt before or the Full Focus Planner. Who is Michael Hyatt? Well, he’s the founder of Michael Hyatt & Company, a leadership development firm helping successful, but overwhelmed leaders get the focus they need to win at work and succeed at life. This concept is known as the Double Win.
Our guest on today’s podcast is Chad Cannon, the Chief Sales Officer at Michael Hyatt. Chad previously ran his own full-service marketing firm where he first experienced the Double Win. Prior to his role as CEO at Chadwick Cannon Agency, he was the Vice President of Marketing for Thomas Nelson Publishers, now a division of HarperCollins. Chad is no stranger to marketing and scaling businesses. In fact, he’s had the experience of scaling his own agency to multiple seven figures, and leading more than 225 book marketing campaigns, with 16 titles reaching the New York Times Bestseller List. Nowadays, Chad is passionate about helping leaders experience the Double Win for themselves.
In this episode, we talk about…
- The most valuable marketing channel you should be building
- Understanding who your ideal avatar is and where they are going
- Importance of an ownership mindset with our teams and how to cultivate that concept
- Sales process documentation
- The importance of hiring the right people
- Examples of great leadership
- And being a part of a growing company
So if you’ve never experienced the Double Win and want to know how it can be possible for you, listen to this episode now!
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